Word-of-Mouth Markteting (WOMM) - Modern Marketing Strategy

Word-of-mouth marketing (WOMM, WOM Marketing) is the simple act of consumers exchanging information about a business via talking. Traditionally, word-of-mouth was done in person with friends, families, and neighbors; today, word-of-mouth marketing has become much more digitized, and relies on the exchange of information using texting, emails, online review sites like Yelp or Google+ Local, and social media sites like Facebook and Twitter.

Windows 10 Version 1511 gets a new cumulative update

Microsoft is releasing a new cumulative update for Windows 10 Version 1511 today. The latest cumulative update, KB3176493 brings the build number to 10586.545. If your Windows 10 PC is still running Version 1511 (aka the November Update, the update should be available for you. As you may expect, the update does not include any major bug fixes or improvements as the November Update is no longer the latest release of Windows 10. That’s because Microsoft released the Anniversary Update for Windows 10 (Version 1607) just last week, but the

SOCIAL MEDIA MARKETING - How can it affect your business?

Social Media Marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm's desired social media culture. This requires marketers to incorporate user-generated content (earned media rather than paid media) into their strategic approach.