Every entrepreneur is in business to make money.
If you want to increase brand awareness and start boosting sales to pad your
bottom line then you need to start serving content that your audience can’t help but
devour.
Not just any content – visual content. That means
Instagram should be at the top of your list for promotion. This is true whether
you’re selling a tangible product or you’re a service related business.
Visual content is more than 40x more likely to get shared on social media than any
other kind of content. That’s why more than 70% of marketers are relying on visual assets in
their marketing strategies.
Instagram is 100% visual, and the community has
grown to more than 400 million users . That’s reason enough to
leverage the service right now using these tips to increase your sales and
brand visibility.
1. Create an Instagram strategy.
Posting random pictures to your account isn’t
going to make you successful any more than throwing up a random blog post. You
need to create a content strategy that defines what it is you want
to achieve and what you’ll do to get there.
Then do that one thing.
Make your plan something interesting; something
you can visually share. Make Instagram part of your daily routine so that
you’re consistently creating and posting content. Consistency will promote
continued engagement and sharing which will lead to more sales over time.
2. Use eye-catching, high quality images.
You don’t need an expensive camera or a
professional photographer to take good pictures. You do need to keep in mind
that picture quality is an important element.
If you can’t get good quality pictures then have
someone take pictures for you or dig into some photography tips to build your
skills.
Not sure what kind of high quality photos to start
sharing? Take a look at your competitors as well as other successful Instagram users to see what works for them.
You can gain actionable insights this way.
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