THE IMPACT OF EFFECTIVE COMMUNICATION AND CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANISATIONAL GROWTH AND DEVELOPMENT - Prof. Anuwe A.U.

ABSTRACT

The need for any organization to enhance its growth and development with its daily operations in order to maximize profit calls for effective communication and a good customer relationship management.

To address the situation, this paper has delved into the components of effective organizational and interpersonal communication, taking a depth look into the elements, roles, fundamentals, barriers, factors influencing organisational communication, and leadership qualities with respect to organisational communication. 

Also customer relationship management considering the following factors: what do customers want?, customers’ expectation, customers’ satisfaction and the link between customer relationship and communication and how these factors can affect organisational growth and development thereby ensuring the organisation meets its primary objective which is to make profit.

However, the overriding conclusion is that bridging the gap between effective communication and a good customer relationship management will enhance the growth and development of any organisation.